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Lovable Labels - About Us 


Our Story 

As a mom of two, Laura knows just how important it is that your little one’s belongings last – and don’t get lost! When her daughter began preschool, she sought out an organized but fun way to label her pint-sized clothing and tiny shoes. Finding a void in the local community, Laura’s creativity formed the innovative and playful idea of durable labels that ease a busy mom’s daily life. It was clear she had created something very special when other parents soon began to take notice!

With a few cute designs and a ton of research, Lovable Labels was born in 2003! Laura Porreca, Founder and President, launched the company as a part-time venture out of her basement in the (then) new realm of online retail. At the time, although there was less online competition, skepticism around online shopping was far greater.  Laura strived to build a trustworthy online source dedicated to exceeding customer expectations. Since the early days and humble beginnings, Lovable Labels has grown into a charming online company with its own building in beautiful Oakville, Ontario producing millions of labels  annually.

Today, the company continues to grow worldwide – largely because of our loyal customers! Lovable Labels has gone on to win many awards and is involved in various charities. Continuing to offer exciting new products that are stylish and meet the high standards our customers have come to expect, including our baby and senior’s line, medical alert labels and wristbands, as well as our extensive line of household labels. Listening to our customers has always been of great importance to Laura – so much so that many new designs have been brought to life based on customer feedback!

 

 

Our Mission

We strive to provide and produce the best products.

Deliver a WOW customer shopping & above & beyond customer service experience.

We love what we do and it shows!

We treat our customers the way we would want to be treated!

 

What Our Customers Say About Us